The advertised mind : groundbreaking insights into how our brains respond to advertising (Record no. 54397)

MARC details
000 -LEADER
fixed length control field 00660nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000018956
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749443669
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019 PLE 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Du Plessis
245 #4 - TITLE STATEMENT
Title The advertised mind : groundbreaking insights into how our brains respond to advertising
Statement of responsibility, etc. / Erik du Plessis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 232p.
Other physical details ill.
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexs p. 221-226
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Koleksi Terbitan Bersiri PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/31/2007 THIN - THINKERS LIBRARY   659.1019 PLE 2005 0000039243 06/21/2021 37847 06/21/2021