Services marketing (Record no. 82038)

MARC details
000 -LEADER
fixed length control field 00636nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000028436
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136107217
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LOV 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock
245 #0 - TITLE STATEMENT
Title Services marketing
Statement of responsibility, etc. / Christopher H. Lovelock.
250 ## - EDITION STATEMENT
Edition statement 7th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson Education, Inc.
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 626p
Other physical details ill
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/31/2012 MB - MAWADDAH BOOKS SDN BHD 905.90 2 1 658.8 LOV 2011 0000052531 01/13/2022 10/29/2021 11/25/2020 Book-GN