Services marketing : concepts, strategies, & cases (Record no. 85779)

MARC details
000 -LEADER
fixed length control field 00606nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000029765
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439039397
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 HOF 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, K Douglas
245 #0 - TITLE STATEMENT
Title Services marketing : concepts, strategies, & cases
Statement of responsibility, etc. / K. Douglas Hoffman, John E. G. Bateson.
250 ## - EDITION STATEMENT
Edition statement 4th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason
Name of publisher, distributor, etc. South-Western Cengage Learning
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 461p
Other physical details ill
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bateson, John E G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   02/15/2013 PM - PERDANA MARKETWAYS 927.24   658.8 HOF 2011 0000053721 11/25/2020 11/25/2020 Book-GN