The marketing casebase / Brian MacNamee and Ray McDonnell.

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Material type: Text

TextPublication details: London Routledge 1995.Description: xii, 272p 22cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.8 MAC 1995 (Browse shelf(Opens below))	Available		0000001034
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.8 MAC 1995 (Browse shelf(Opens below))	Available		0000001046

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Previous	658.8 LOV 2011 Services marketing	658.8 LOV 2011 Services marketing : an Asia-Pacific and Australian perspective	658.8 LOV 2011 Services marketing : people, technology, strategy	658.8 MAC 1995 The marketing casebase	658.8 MAC 1995 The marketing casebase	658.8 MAD 2001 The streetwise marketer : marketing leadership approaches	658.8 MAG 1995 Marketing strategies for growth in uncertain times	Next

Includes bibliographical references and index

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