Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett.

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Material type: Text

TextPublication details: New York John Wiley & Sons 1988.Description: xi, 231p. 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.8001 SHE 1988 (Browse shelf(Opens below))	Available		0000003823

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Previous	658.8 ZIK 1998 Marketing	658.8 ZIK 1998 Marketing	658.8001 HIL 2003 How to sell your way trough life	658.8001 SHE 1988 Marketing theory : evolution and evaluation	658.80019 LAK 2008 Subliminal persuasion : influence & marketing secrets they don?t want you to know	658.80023 STE 2006 Opportunities in marketing careers	658.8002373 SOL 1997 Marketing : real people, real choices	Next

Bibliography : p. 203 - 231

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