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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg.

By: Material type: TextTextPublication details: New York John Wiley & Sons 1995.Description: xiv, 320p. ill. 25cmISBN:
  • 0471120049
Subject(s): DDC classification:
  • 658.84 HAL 1995
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Includes bibliographical references and index

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