The next step in database marketing : consumer guided marketing / Dick Shaver.

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Material type: Text

TextPublication details: New York John Wiley & Sons 1996.Description: xiv, 482p. ill. 24cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.84 SHA 1996 (Browse shelf(Opens below))	3529	Available		0000003816

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Previous	658.84 ROM 1995 Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales	658.84 RYA 2002 High - performance interactive marketing : new techniques and technologies for winning and keeping customers	658.84 SCH 2002 e-Commerce operations management	658.84 SHA 1996 The next step in database marketing : consumer guided marketing	658.84 SHI 2006 The handbook of e-commerce	658.84 SIE 1999 Futurize your enterprise : business strategy in the age of the E-Customer	658.84 SIE 1999 Futurize your enterprise : business strategy in the age of the E-Customer	Next

Includes bibliographical references and index

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