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The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc.; with individual contributions by Rajeev Batra...[et al.].

Contributor(s): Material type: TextTextPublication details: New York McGraw Hill 1999.Edition: 3rd. edDescription: xx, 713p. ill. 28cmISBN:
  • 0070580561
Subject(s): DDC classification:
  • 658.84 NEW 1999
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.84 NEW 1999 (Browse shelf(Opens below)) 15536 Available 0000016589
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.84 NEW 1999 (Browse shelf(Opens below)) 15537 Available 0000016590
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.84 NEW 1999 (Browse shelf(Opens below)) 15538 Available 0000016591

Includes bibliographical references and index

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