The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc.; with individual contributions by Rajeev Batra...[et al.].

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Material type: Text

TextPublication details: New York McGraw Hill 1999.Edition: 3rd. edDescription: xx, 713p. ill. 28cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.84 NEW 1999 (Browse shelf(Opens below))	15536	Available	0000016589
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.84 NEW 1999 (Browse shelf(Opens below))	15537	Available	0000016590
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.84 NEW 1999 (Browse shelf(Opens below))	15538	Available	0000016591

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Previous	658.84 MCL 2000 E-commerce : business on the internet	658.84 NAS 2000 Direct marketing : strategy, planning, execution	658.84 NEW 1999 The new direct marketing : how to implement a profit-driven database marketing strategy	658.84 NEW 1999 The new direct marketing : how to implement a profit-driven database marketing strategy	658.84 NEW 1999 The new direct marketing : how to implement a profit-driven database marketing strategy	658.84 PAT 2000 Digital transformation : the essentials of e-business leadership	658.84 PAT 2000 Digital transformation : the essentials of e-business leadership	Next

Includes bibliographical references and index

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