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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: London Prentice Hall, Inc. 1998.Description: xxv, 635p. ill. 24cmISBN: - 0131201158
- 658.827 KEL 1998
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.827 KEL 1998 (Browse shelf(Opens below)) | 18868 | Available | 0000019960 | ||
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.827 KEL 1998 (Browse shelf(Opens below)) | 18869 | Available | 0000019961 | ||
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.827 KEL 1998 (Browse shelf(Opens below)) | 18870 | Pilih buang (Weeding) | Bilik Perbincangan 11 | 0000019962 |
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| 658.827 GRE 2007 Penjenamaan merentasi sempadan : panduan pemasaran jenama global | 658.827 HAR 1999 Harvard business review on brand management. | 658.827 KEL 1998 Strategic brand management : building, measuring, and managing brand equity | 658.827 KEL 1998 Strategic brand management : building, measuring, and managing brand equity | 658.827 KEL 1998 Strategic brand management : building, measuring, and managing brand equity | 658.827 KEL 2008 Strategic brand management : building, measuring, and managing brand equity | 658.827 KEL 2008 Best practice cases in branding : lessons from the worlds strongest brands |
Includes bibliographical references and index
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