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Cases in strategic marketing management : an integrated approach / William J. McDonald.
Material type:
TextPublication details: New Jersey Prentice Hall 1998.Description: viii, 352p. ill. 23cmISBN: - 0023794240
- 658.8 MCD 1998
| Item type | Current library | Call number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 MCD 1998 (Browse shelf(Opens below)) | Available | 0000021498 | |
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 MCD 1998 (Browse shelf(Opens below)) | Available | 0000021499 |
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| 658.8 MAR 2012 Marketing management : an Asian perspective | 658.8 MAT 2007 Human resource management : essential perspectives | 658.8 MCD 1998 Cases in strategic marketing management : an integrated approach | 658.8 MCD 1998 Cases in strategic marketing management : an integrated approach | 658.8 MCH 1995 Beyond business process reengineering : towards the holonics entreprise | 658.8 MCN 2006 Business to business market research : understanding and measuring business markets | 658.8 MOL 1995 The buck starts here : profit-based sales & marketing made easy |
Includes bibliographical references and index
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