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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type:
TextPublication details: Upper Saddle River, New Jersey Prentice Hall 2000.Edition: 2nd edDescription: xxi, 385p. ill. 23cmISBN: - 0130145467
- 658.8 BES 2000
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 BES 2000 (Browse shelf(Opens below)) | 23875 | Available | 0000024990 | |
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 BES 2000 (Browse shelf(Opens below)) | 23876 | Available | 0000024991 | |
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 BES 2000 (Browse shelf(Opens below)) | 23877 | Available | 0000024992 |
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| 658.8 BEA 2007 Marketing principles & perspectives | 658.8 BEA 2007 Marketing principles & perspectives | 658.8 BES 2000 Market-based management : strategies for growing customer value and profitability | 658.8 BES 2000 Market-based management : strategies for growing customer value and profitability | 658.8 BES 2000 Market-based management : strategies for growing customer value and profitability | 658.8 BHA 2008 Personality not included : why companies lose their authenticity--and how great brands get it back | 658.8 BIN 1995 Business marketing management |
Includes bibliographical references and index
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