Marketing & accounting [video cassette] : an analysis of poor UK management.

Contributor(s):

TV Choice Productions

Material type: Text

TextPublication details: London TV Choice Productions 1994.Description: 1 video cassette 17 min.) sd., col. 1/2 inSubject(s):

DDC classification:

658.802 MAR 1994

Summary: Summary: Professor Malcolm McDonald highlights the "accounting mentality" of many British managers, which he thinks has a dire effect on British business. One example is the UK motorcycle industry which saw profit margins as the key to success. In fact

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
AV-VCD	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.802 MAR 1994 (Browse shelf(Opens below))		Available	0000057182
AV-VCD	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.802 MAR 1994 (Browse shelf(Opens below))		Available	0000057183
AV-VID	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.802 MAR 1994 (Browse shelf(Opens below))	20751	Available	0000021856

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Summary: Professor Malcolm McDonald highlights the "accounting mentality" of many British managers, which he thinks has a dire effect on British business. One example is the UK motorcycle industry which saw profit margins as the key to success. In fact

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