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Qualitive market research / Mike Imms and Gill Ereaut.

By: Contributor(s): Material type: TextTextSeries: Qualitative market research (QMR)Publication details: London Sage 2002.Description: xv, 136p. ill. 24cmISBN:
  • 0761972722
Subject(s): DDC classification:
  • 658.83 IMM 2002
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Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28738 Available 0000029953
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28739 Available 0000029954
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28740 Available 0000029955
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28741 Available 0000029956
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28742 Available 0000029957
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28743 Available 0000029958
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.83 IMM 2002 (Browse shelf(Opens below)) 28744 Available 0000029959

1 - An introduction to qualitive market research 2 - Interviewing groups and individuals in qualitative market research Joanna Chrzanowska 3 - Methods beyond interviewing in qualitative market research Philly Desai 4 - Analysis and interpretation in Qualitative Market Rwsearch Gill Ereaut 5 - Developing brands with Qualitative Market Research Jon Chandler and Moke Owen 6 - Developing advertising with Qualitative Market Research Judith Wardle

Includes index p.(133) - 136

The seven volumes of Qualitative Market Research : principle and practice provide complete coverage of qualitative market research practice.

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