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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.
Material type:
TextPublication details: Boston McGraw-Hill Irwin 2005.Edition: 15th edDescription: xli, 793p. col., ill. 28cm + 1 CD-ROM (4 3/4 in.)ISBN: - 007111176X
- 658.8 PER 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 PER 2005 (Browse shelf(Opens below)) | Available | 0000034502 | ||
AV-CDR
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 PER 2005 (Browse shelf(Opens below)) | Available | 0000034503 | ||
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 PER 2005 (Browse shelf(Opens below)) | 40445 | Available | 0000043239 | |
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AV-CDR
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 PER 2005 (Browse shelf(Opens below)) | 40446 | Available | 0000043240 |
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| 658.8 PER 1999 Instructor's manual to accompany basic marketing : a global-managerial approach | 658.8 PER 1999 Instructor's manual to accompany basic marketing : a global-managerial approach | 658.8 PER 2003 Before the brand : creating the unique DNA of an enduring brand identity | 658.8 PER 2005 Basic marketing : a global-managerial approach | 658.8 PER 2005 Basic marketing : a global-managerial approach | 658.8 PER 2008 Basic marketing : a marketing strategy planning approach | 658.8 PET 1997 A preface to : marketing management |
Includes index p.I1 - I32
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