Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
- 0131875523
- 658.8 LOV 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 LOV 2007 (Browse shelf(Opens below)) | 37430 | Available | 0000039264 |
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658.8 LIN 1995 Insights : learning from marketing successes and failures | 658.8 LOV 1996 Services marketing | 658.8 LOV 1996 Services marketing | 658.8 LOV 2007 Services marketing : people, technology, strategy | 658.8 LOV 2007 Services marketing : an Asia-pacific perspective | 658.8 LOV 2011 Services marketing | 658.8 LOV 2011 Services marketing : an Asia-Pacific and Australian perspective |
Includes bibliographical references and index
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