Business to business market research : understanding and measuring business markets / Ruth McNeil.

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Material type: Text

TextPublication details: London Kogan Page Limited 2006.Description: x, 310p. ill. 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.8 MCN 2006 (Browse shelf(Opens below))	Available		0000039129

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Previous	658.8 MCD 1998 Cases in strategic marketing management : an integrated approach	658.8 MCD 1998 Cases in strategic marketing management : an integrated approach	658.8 MCH 1995 Beyond business process reengineering : towards the holonics entreprise	658.8 MCN 2006 Business to business market research : understanding and measuring business markets	658.8 MOL 1995 The buck starts here : profit-based sales & marketing made easy	658.8 MOR 2003 Promote your business : how to write effective marketing material for your small business	658.8 MUL 2010 Marketing management : a strategic decision-making approach	Next

Includes bibliography and index

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