Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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TextPublication details: New Delhi Prentice Hall of India Private Limited 2006.Edition: 5th edDescription: xiii, 754p. ill. 23cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.1 BAT 2006 (Browse shelf(Opens below))	Available		0000044388

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Includes index p.739-754

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