When ads work : new proof that advertising triggers sales / John Philip Jones.

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TextPublication details: New Delhi Prentice Hall of India Private Limited 2007.Edition: 2nd edDescription: xix, 209p. ill. 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	659.1 JON 2007 (Browse shelf(Opens below))	Available		0000044613

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Previous	659.1 DEL 1999 The omnipowerful brang : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom	659.1 DRU 1996 Disruption : overtuning conventions and shaking up the marketplace	659.1 HAL 2005 Planning for power advertising : a user's manual for students and practitioners	659.1 JON 2007 When ads work : new proof that advertising triggers sales	659.1 LAN 2008 Kleppner?s advertising procedure	659.1 LEE 2005 Principles of advertising : a global perspective	659.1 MUE 1996 International advertising : communicating across cultures	Next

Includes bibliographical references and index. p. 201-207

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