Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By:

Material type: Text

TextPublication details: Upper Saddle River Pearson/Prentice Hall 2008.Edition: 3rd edDescription: xxi, 692p. col.,ill. 27cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 KEL 2008 (Browse shelf(Opens below))	Available		0000044289

Previous								Next
Previous	658.827 KEL 1998 Strategic brand management : building, measuring, and managing brand equity	658.827 KEL 2008 Strategic brand management : building, measuring, and managing brand equity	658.827 KEL 2008 Best practice cases in branding : lessons from the worlds strongest brands	658.827 KEL 2008 Strategic brand management : building, measuring, and managing brand equity	658.827 KNA 2000 The brandmindset	658.827 KNA 2000 The brandmindset	658.827 KNA 2000 The brandmindset	Next

Includes index p.679 - 692

There are no comments on this title.

to post a comment.