What sticks : Why most advertising fails and how to guarantee yours succeeds / Rex Briggs and; Greg Stuart.

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TextPublication details: Chicago Kaplan 2006.Description: xxi , 275p. ill. 24cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.84 BRI 2006 (Browse shelf(Opens below))	46764	Available		0000047746

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Includes bibliographical references( p. 259-265 ) and index

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