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From products to services : insight and experience from companies which have embraced the service economy / Laurie Young.
Material type:
TextPublication details: Chichester John Wiley & Sons 2008.Description: x, 353p. ill. 24cmISBN: - 9780470026687
- 658.8 YOU 2008
| Item type | Current library | Call number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 658.8 YOU 2008 (Browse shelf(Opens below)) | Available | 0000050248 |
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| 658.8 WON 1993 Marketing research | 658.8 WON 1993 Marketing research | 658.8 WOO 2007 Essential guide to marketing planning | 658.8 YOU 2008 From products to services : insight and experience from companies which have embraced the service economy | 658.8 YUS 2012 Marketing Management / | 658.8 ZAI 1989 Memahami konsep pemasaran | 658.8 ZEI 1996 Services marketing |
Includes bibliographical references (p. [345]-346) and index.
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