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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill Irwin 2012.Edition: 9th edDescription: xxxiv, 828p ill 29cmISBN:
  • 9780073404868
Subject(s): DDC classification:
  • 659.1 BEL 2012
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