Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
- 9780073404868
- 659.1 BEL 2012
Item type | Current library | Call number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1 BEL 2012 (Browse shelf(Opens below)) | Available | 0000052560 |
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659.1 BAT 1996 Advertising management | 659.1 BAT 2006 Advertising management | 659.1 BEL 2007 Advertising and promotion : an integrated marketing communications perspective | 659.1 BEL 2012 Advertising and promotion : an integrated marketing communications perspective | 659.1 BEL 2012 Advertising and promotion : an integrated marketing communications perspective | 659.1 CAP 2003 The future of advertising : new media, new clients, new consumers in the post-television age | 659.1 CLO 2012 Integrated advertising, promotion, and marketing communications |
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