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Essentials of services marketing / K. Douglas Hoffmann and John E. G. Bateson. by
  • Hoffmann, K. Douglas
  • Bateson, John E. G
Material type: Text Text
Publication details: Fort Worth The Dryden Press 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 HOF 1997, ...

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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. by
  • Hoffman, K Douglas
  • Bateson, John E G
Edition: 3rd ed..
Material type: Text Text
Publication details: Australia Thomson Western 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 HOF 2006.

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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. by
  • Hoffman, K Douglas
  • Bateson, John E G
Edition: 4th ed..
Material type: Text Text
Publication details: Mason South-Western Cengage Learning c2011
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 HOF 2011.

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