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Applications in basic marketing : clippings from the popular business press, 1998-1999 edition / William D. Perreault and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Edition: International edition.
Material type: Text Text
Publication details: Boston Irwin/McGraw Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 PER 1999, ...

Instructor's manual to accompany basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Edition: 13th ed..
Material type: Text Text
Publication details: Boston Irwin/McGraw Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 PER 1999, ...

Learning aid for use with basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Edition: 13th ed..
Material type: Text Text
Publication details: Boston Irwin/McGraw Hill 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.8 PER 1999, ...

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. by
  • Perreault
  • McCarthy, E. Jerome
Edition: 15th ed..
Material type: Text Text
Publication details: Boston McGraw-Hill Irwin 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (4)Call number: 658.8 PER 2005, ...

Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault
  • Cannon, Joseph P
  • McCarthy, E. Jerome
Edition: 16th ed..
Material type: Text Text
Publication details: Boston McGraw-Hill/Irwin 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.8 PER 2008, ...

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 13th ed..
Material type: Text Text
Publication details: New York, NY McGraw-Hill/Irwin c2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 358.8 PER 2012.

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