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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York, NY McGraw-Hill/Irwin c2012.Edition: 13th edDescription: xl, 640, 32, 10p. col. ill. 28cmISBN:
  • 9780078028885
Subject(s): DDC classification:
  • 358.8 PER 2012
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Holdings
Item type Current library Call number Vol info Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 358.8 PER 2012 (Browse shelf(Opens below)) 13th ed. Available 0000052849

Includes bibliographical references and indexes

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