Power brand : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perry.

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Material type: Text

TextPublication details: Weinheim Wiley-VCH Verlag GmbH & Co. 2007.Description: xii, 274p. ill.(some col.) 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 RIE 2007 (Browse shelf(Opens below))	Available		0000042132

Includes bibliography p.267 - 269

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