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Taste vs. fat : how to save money, time and your taste buds by knowing which brand-name products rate the highest on taste and nutrition / by Elaine Magee. by
  • Magee
Material type: Text Text
Publication details: Minneapolis Chronimed Pub. 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 613.284 MAG 1997, ...

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The brandmindset / Duane E. Knapp. by
  • Knapp
Material type: Text Text
Publication details: New York McGraw Hill 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.827 KNA 2000, ...

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The omnipowerful brang : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano. by
  • Delano
Material type: Text Text
Publication details: New York AMACOM 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 659.1 DEL 1999, ...

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller
Material type: Text Text
Publication details: London Prentice Hall, Inc. 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.827 KEL 1998, ... Not available: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH: Withdrawn (1).

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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson. by
  • Nilson
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 658.827 NIL 1998, ...

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eBrands : building an internet business at breakneck speed / Phil Carpenter. by
  • Carpenter, 1967-
Material type: Text Text
Publication details: Boston Harvard Business School Press c2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.84 CAR 2000, ...

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Brand America : the mother of all brands / Simon Anholt and Jeremy Hildreth. by
  • Anholt
  • Hildreth, Jeremy
Material type: Text Text
Publication details: London Cyan Communication Limited 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8270973 ANH 2004.

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Applying the branding iron / Kartikeya Kompella. by
  • Kompella
Material type: Text Text
Publication details: New Delhi Viva Books Private Limited 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 KOM 2006.

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Building brands building meaning : a guide to increasing the financial value of brands through building positive meaning / Kartikeya Kompella. by
  • Kompella
Material type: Text Text
Publication details: New Delhi Viva Books Private Limited 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 658.84 KOM 2006, ...

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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom; foreword by Philip Kotler. by
  • Lindstr?m
Material type: Text Text
Publication details: London Kogan Page 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 LIN 2005.

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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco van Gelder. by
  • Van Gelder
Material type: Text Text
Publication details: London Kogan Page 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 GEL 2003.

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Media monoliths : how great media brands thrive and survive / Mark Tungate. by
  • Tungate
Material type: Text Text
Publication details: London Kogan Page 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 338.4730223 TUN 2004.

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Harvard business review on brand management. Series: The Harvard Business review paperback series
Material type: Text Text
Publication details: Boston Harvard Business School Press 1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 HAR 1999.

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Power brand : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perry. by
  • Riesenbeck
  • Perry, Jesko
Material type: Text Text
Publication details: Weinheim Wiley-VCH Verlag GmbH & Co. 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 RIE 2007.

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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
  • Sayre
Material type: Text Text
Publication details: Upper Saddle River, N.J. Pearson Prentice Hall c2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 790.2 SAY 2008.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller
Edition: 3rd ed..
Material type: Text Text
Publication details: Upper Saddle River Pearson/Prentice Hall c2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 KEL 2008.

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller
Edition: 3rd ed..
Material type: Text Text
Publication details: Upper Saddle River Pearson/Prentice Hall 2008
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 KEL 2008.

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Global brand integrity management : how to protect your product in today?s competitive environment / Richard S. Post and Penelope N. Post. by
  • Post
  • Post, Penelope N
Material type: Text Text
Publication details: New York McGraw-Hill 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 POS 2007.

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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau. by
  • Nadeau
Material type: Text Text
Publication details: Kuala Lumpur Dewan Bahasa dan Pustaka 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 NAD 2007.

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Penjenamaan merentasi sempadan : panduan pemasaran jenama global / James R. Gregory; penterjemah Feroza Shariff. by
  • Gregory
  • Feroza Shariff
Material type: Text Text
Publication details: Kuala Lumpur Institut Terjemahan Negara Malaysia 2007
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.827 GRE 2007.

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