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MasterMinding the store : advertising, sales promotion and the new marketing reality / Donald Ziccardi with David Moin. by
  • Ziccardi
  • Moin, David
Series: National Retail Federation series
Material type: Text Text
Publication details: New York John Wiley & Sons 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.87 ZIC 1997.

Mengurus gerai pameran / Muhd. Abi Sofian Abd. Halim. by
  • Muhd. Abi Sofian Abd. Halim
Series: Siri pengurusan
Material type: Text Text
Publication details: Bentong PTS Professional 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 381.1 ABI 2005, ...

Promote your business : how to write effective marketing material for your small business / Mary Morel. by
  • Morel
Material type: Text Text
Publication details: Crows Nest Allen & Unwin 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.8 MOR 2003.

Sales promotion / Tony Yeshin. by
  • Yeshin
Material type: Text Text
Publication details: London Thomson 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.82 YES 2006.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.. by
  • Shimp, Terence A
Edition: 8th ed..
Material type: Text Text
Publication details: Mason, Ohio South-Western Cengage Learning c2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (2)Call number: 659.1 SHI 2010, ...

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. by
  • Shimp, Terence A
  • Andrews, J. Craig
Edition: 9th ed.
Material type: Text Text
Publication details: Mason, Ohio South-Western Cengage Learning 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (3)Call number: 659.1 SHI 2013, ...

Retailing in the twenty-first century / Jay Diamond, Sheri Litt.. by
  • Diamond, Jay
  • Litt, Sheri
Edition: 2nd ed.
Material type: Text Text
Publication details: New York Fairchild Books c2009
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH (1)Call number: 658.87 JAY 2009.

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