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Customer relationship management : making hard decisions with soft numbers

Anton

Customer relationship management : making hard decisions with soft numbers / Jon Anton. - New Jersey Prentice Hall 1996. - viii, 183p. ill. 24cm

Includes bibliographical references and index

ISBN: 0134384741

Subjects--Topical Terms:
Customer relations--Management--Statistical models
Customer services--Management--Case studies

Dewey Class. No.: 658.812 ANT 1996

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