Strategic marketing management cases
Cravens
Strategic marketing management cases / David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden. - 6th ed.. - Boston Irwin McGraw-Hill c1999. - xvi, 624p. col. ill. 25cm 1 diskette (3 1/2in). - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0256261253
Marketing--Case studies
658.802 CRA 1999
Strategic marketing management cases / David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden. - 6th ed.. - Boston Irwin McGraw-Hill c1999. - xvi, 624p. col. ill. 25cm 1 diskette (3 1/2in). - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0256261253
Marketing--Case studies
658.802 CRA 1999