Strategic marketing management cases (Record no. 28752)

MARC details
000 -LEADER
fixed length control field 00789nam a2200241#a 4500
001 - CONTROL NUMBER
control field 0000010138
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261253
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CRA 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens
245 #0 - TITLE STATEMENT
Title Strategic marketing management cases
Statement of responsibility, etc. / David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden.
250 ## - EDITION STATEMENT
Edition statement 6th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin McGraw-Hill
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 624p.
Other physical details col. ill.
Dimensions 25cm
Accompanying material 1 diskette (3 1/2in).
365 ## - TRADE PRICE
Currency code MYR
490 ## - SERIES STATEMENT
Series statement The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden, Victoria Lynn
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/21/2002 DANA - DANALIS SDN. BHD   658.802 CRA 1999 0000017354 06/21/2021 16277 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/21/2002 DANA - DANALIS SDN. BHD   658.802 CRA 1999 0000017355 06/22/2021 16278 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/21/2002 DANA - DANALIS SDN. BHD   658.802 CRA 1999 0000017356 06/22/2021 16279 06/22/2021 Book-GN