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Strategic marketing management cases / David W. Cravens, Charles W. Lamb,Jr., Victoria L. Crittenden.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston Irwin McGraw-Hill c1999.Edition: 6th edDescription: xvi, 624p. col. ill. 25cm 1 diskette (3 1/2in)ISBN:
  • 0256261253
Subject(s): DDC classification:
  • 658.802 CRA 1999
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.802 CRA 1999 (Browse shelf(Opens below)) 16277 Available 0000017354
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.802 CRA 1999 (Browse shelf(Opens below)) 16278 Available 0000017355
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 658.802 CRA 1999 (Browse shelf(Opens below)) 16279 Available 0000017356

Includes bibliographical references and index

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