Essentials of marketing : a marketing strategy planning approach
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed.. - New York, NY McGraw-Hill/Irwin c2012. - xl, 640, 32, 10p. col. ill. 28cm
Includes bibliographical references and indexes
9780078028885
Marketing.
358.8 PER 2012
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed.. - New York, NY McGraw-Hill/Irwin c2012. - xl, 640, 32, 10p. col. ill. 28cm
Includes bibliographical references and indexes
9780078028885
Marketing.
358.8 PER 2012