Essentials of marketing : a marketing strategy planning approach (Record no. 82731)

MARC details
000 -LEADER
fixed length control field 00766nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000028669
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028885
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 358.8 PER 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 #0 - TITLE STATEMENT
Title Essentials of marketing : a marketing strategy planning approach
Statement of responsibility, etc. / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 640, 32, 10p.
Other physical details col. ill.
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/08/2012 MB - MAWADDAH BOOKS SDN BHD 13th ed.   358.8 PER 2012 0000052849 06/21/2021 06/21/2021 Book-GN