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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Upper Saddle River, New Jersey Prentice-Hall 1998.Edition: 4th edDescription: xxi, 731p. ill. (some col.) 28cmISBN: - 0135978815
- 659.1 WEL 1998
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1 WEL 1998 (Browse shelf(Opens below)) | 18521 | Available | 0000019611 | ||
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1 WEL 1998 (Browse shelf(Opens below)) | 18522 | Available | 0000019612 | ||
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Book-GN
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PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1 WEL 1998 (Browse shelf(Opens below)) | 18523 | Pilih buang (Weeding) | Bilik Perbincangan | 0000019613 | |
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1 WEL 1998 (Browse shelf(Opens below)) | 20018 | Pilih buang (Weeding) | Bilik Perbincangan | 0000021120 | |
|
Book-GN
|
PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 659.1 WEL 1998 (Browse shelf(Opens below)) | 20019 | Available | 0000021121 |
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| 659.1 WEL 1998 Advertising : principles & practice | 659.1 WEL 1998 Advertising : principles & practice | 659.1 WEL 1998 Advertising : principles & practice | 659.1 WEL 1998 Advertising : principles & practice | 659.1 WEL 1998 Advertising : principles & practice | 659.1019 SUT 2000 Advertising and the mind of the consumer : what works, what doesn?t, and why | 659.1072 DAV 1997 Advertising research : theory and practice |
Includes bibliographical references and index
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