Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.

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Material type: Text

TextPublication details: New York John Wiley & Sons 1998.Description: ix, 235ms. 23cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 NIL 1998 (Browse shelf(Opens below))	19200	Available	0000020302
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 NIL 1998 (Browse shelf(Opens below))	19201	Available	0000020303
Book-GN	PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	658.827 NIL 1998 (Browse shelf(Opens below))	19202	Available	0000020304

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Previous	658.827 NAD 2007 Living brands : collaboration + innovation = customer fascination	658.827 NIL 1998 Competitive branding : winning in the market place with value-added brands	658.827 NIL 1998 Competitive branding : winning in the market place with value-added brands	658.827 NIL 1998 Competitive branding : winning in the market place with value-added brands	658.827 POS 2007 Global brand integrity management : how to protect your product in today?s competitive environment	658.827 RIC 2003 Momentun : how companies become unstoppable market forces	658.827 RIE 2007 Power brand : measuring, making and managing brand success	Next

Includes bibliographical references and index

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