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Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications..

By: Contributor(s): Material type: TextTextPublication details: New York McGraw-Hill Higher Education c2013.Edition: 14th edDescription: xxxix, 722 p. ill. (chiefly col.), col. maps 28 cmISBN:
  • 9780071318389
Subject(s): DDC classification:
  • 659.1 ARE 2013
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Item type Current library Call number Status Date due Barcode
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 659.1 ARE 2013 (Browse shelf(Opens below)) Available 0000055534
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 659.1 ARE 2013 (Browse shelf(Opens below)) Available 0000055535
Book-GN Book-GN PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH 659.1 ARE 2013 (Browse shelf(Opens below)) Available 0000055536

"International student edition" --cover

Includes bibliographical references and index.

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